The Social Tools Summit is a unique conference that showcases the wide variety of social media tools available for companies large and small, how they can be fully leveraged, and real-life examples of how businesses are deriving ROI from them. This is the first conference dedicated solely to using business tools to scale the ROI of your social media efforts. The Social Tools Summit is targeted at executives and managers in social business, social media, marketing, public relations, corporate communications, sales, business development, and human resources. The content is relevant for both executives trying to ascertain the ROI of their social media investment, as well as those responsible for managing budgets and implementation initiatives. The Social Tools Summit is like no other conference you have attended. In addition to our product experts and speakers, we include a Trender Panel, or focus group of power users, who weigh in on their key needs. Further, we make the conference fun by gamefying the proceedings, with one lucky winner being awarded the "Social Genius" crystal trophy. This conference provides an unparalleled opportunity to learn from social media power users and the vendors themselves, in a fun, highly interactive atmosphere. It also allows you to network with other attendees and share best practices on the tools you already use. How. Social. Works.