Slide To Play is a premiere web source for iPhone game reviews, previews, news, and analysis. Our editorial staff has spent years immersed in the mobile games business as critics, analysts and developers. We are also Mac enthusiasts who have followed Apple Computer's exploits since Steve Jobs' original stint as CEO. We know mobile gaming, we know the Mac development community, and we know the iPhone. Our main goals are to help consumers choose which games to buy, to get them hyped about upcoming titles, and to provide a venue to discuss all things related to iPhone gaming, from technical details to hints and tricks. There's plenty of wisdom in the App Store's crowds of user reviews and ratings, but it's largely anonymous and presented in a somewhat scattershot fashion. We hope to supply focused information and expert opinion to supplement it. We also want to help developers and publishers research the marketplace and refine their games. The traditional function of games journalism is to keep consumers from buying bad games--and we will certainly strive to follow that directive--but we also recognize that the App Store's update mechanism allows developers to improve their products, if they are so inclined. We would like to become a useful source of feedback for this purpose.