Following solid careers in consumer products, marketing, business management, community affairs and the entertainment industry, Oscar and Nyla Arslanian formed Arslanian and Associates, Inc., a public relations and entertainment marketing firm establishing their office in the heart of Hollywood in the historic Crossroads of The World Complex. Representing such clients as Rick Nelson, America, Bob Welsh, Firesign Theatre, The Mamas and The Papas, Cross Pen and Dole Foods, the firm established its entertainment industry credentials. Noteworthy for being at the forefront of the "oldies" nostalgia movement, the firm has produced concerts at venues throughout the United States.