At Catapult, the story comes first. That's why the first thing we do for our clients is interview them to glean their story, their processes and what makes their business different. We even have a name for our methodology: The Only Ten Business Questions That Matter Questionnaire. We want to know exactly what our clients to do, how they do it, and most importantly, why. Businesses that tell their stories reinforce their desired internal culture, speak to their points of differentiation and create a monopoly in their category; they are the only company connecting emotionally with their prospects and clients.