As an exclusive studio devoted solely to the art of waxing, Waxing the City is Serious About Smooth. A recent recipient of Entrepreneur magazine’s “Top New Franchise” award, Waxing the City is well on its way to becoming the next great brand in franchising. Supported by one of the world’s best franchising teams, Waxing The City delivers on its promise to provide the best waxing experience available anywhere to its consumers. Waxing The City offers a low-cost, flat-fee franchise model, featuring proprietary products and techniques. Supported by the corporate team From Anytime Fitness and its parent company, Self Esteem Brands, Waxing The City is poised for rapid growth.