Since 1910, the Roes have been in the business of providing customers with an exceptional citrus experience. From humble beginnings, four generations have built Noble into the business that it is today. William G. Roe, the founder of Noble, began a fresh fruit distributorship in upstate New York. Wanting to be closer to his network of suppliers, he moved his family to Florida and built a packing house next to the Seaboard Coastline Railroad (a common practice in those days). It was at this time his sons, Frederick and Willard, began planting citrus groves, focusing specifically on tangerines. In fact, the first tangerine trees planted were the Dancey. In 1927, the “Noble®” name was registered and thus began the packing of only the best tangerines.