Moving Trumpet Communications has been into innovative OOH solutions since 2009. Using Taxis as Frequency Builder MTC that is known for Taxi Innovations has successfully executed campaigns for major Banking, FMCG and Telecommunications brands. Moving Trumpet Communication has been signed up by Premium Radio Cabs in Delhi to launch the Popular Digital Interactive Taxi Advertising Service which is one of the most widely used mediums across the globe. MTC - Interactive is a product developed after a years intensive research on the Business Model , Content and Technology. The Interface has been designed after studying the formats used by different countries and keeping in mind the Indian Market. It offers value to both to the Fleet , Advertisers and the Passengers. The Systems are remote Android Devices that are updated via 3G Network placed on the headrest. The Medium is innovative , cost effective with a defined Target Audience and generates monthly reports. Currently being launched in New Delhi on Radio Cabs on the Indira Gandhi International Airport Terminal -3. Company was formed by founders Vishal Gupta and Gautam Bhirani.