The Influencer Marketing Association was founded in 2018 as the official trade organization committed to protecting the authenticity and ethics of influencer marketing. Influencer marketing is defined as real people telling real stories about the brands, products and experiences they love. Our mission is to drive growth in influencer marketing, advocate on behalf of influencers, marketers, and consumers by ensuring ethical standards are met and serve as the go-to resource on best practices, measurement standards, and trends. The Influencer Marketing Association was founded by a group of pioneering influencer marketing agencies and networks whose founders continue to lead the influencer marketing industry today. OUR VISION The Influencer Marketing Association emphasizes the value of integrating the human element and leading-edge technology while operating under a set of ethical standards to achieve marketing objectives and deliver ROI.