Welcome to Little Baby, a premium speciality baby general merchandise store and product sharing information portal based in Singapore. We are one of the largest and popular baby online store in Singapore. Little Baby is also an exclusive distributor for B.Box Baby Essentials products in Singapore. Pricing & Promotions Our product pricing are based on recommended retail price (RRP) in Singapore so rest assure that we will not mark up cost on any products higher than the retail price. At times, we may run promotions in our store. Do check out at our website or Facebook page for details. You may also find that why certain products of the brand is way cheaper in other stores. We advise customers to do their diligent and check if it is parallel import (with warranty?) or fake goods (there are some in the market). Happy, Healthy, Safe Little Baby understands that all parents love their babies and hold them close to their hearts. What matters most to parents is keeping them healthy, safe and happy. Rest assured that at Little Baby, all our products are carefully chosen that meet and exceed safety regulations because we are parents too. Please feel free to email us if you have any questions in our products and we would love to hear from you. Yours Sincerely, Daniel Ho Founder, Director Little Baby & Family Pte Ltd 201620748C Tel: +65 66692688