Larry Lubin and Barbara Lawrence founded Lubin Lawrence together in 1990. Their goal was simple: to build strategies that drive above-plan growth. Since then, our unique Experience-Driven Design© Method has helped companies such as P&G, Merck, The Walt Disney Company, Pfizer and others overcome challenges at every touch point, from growth to transformation to innovation. Over our twenty-eight years, we've worked across all industries and with companies of all sizes.