"Endymion Systems" was the business name I used when providing contract engineering services. Having retired from engineering, and increasing my efforts as a poet, I may want to change it at some time, but for now it at least has some connection to poetry. Back then I said: 'The name "Endymion" comes from a poem by John Keats which begins: "A thing of beauty is a joy forever". I believe that’s a philosophy worth remembering when we create products. A well-designed product is a win in the long run for both the developer and the customer.'