Trends is a division of the Newland International Communications Group (NICG) providing customers with turnkey solutions in public relations, advertising, event management, interactive marketing and other professional fields. Founded in 2002, Trends has its headquarters in Beijing and offices in 8 major Chinese cities. We provide professional services to domestic and foreign government agencies, multinational corporations, state-owned and private enterprises as well as non-profit organizations. In 2009, Trends joined forces with Newland UK to form the NICG Group in order to provide a bridge between China and the West for the in creasing number of organizations eager to engage in intercultural dialogue. Our knowledge and understanding of both the Chinese and West media environment, coupled with our passion for effective communication, never fail to exceed our client's expectations. That's why we like to think of ourselves as an Engine of Value.