Goodwill is a collectively owned asset. It is created in small moments and quietly accumulates on your balance sheet. At Red Helicopter, we can help you create goodwill, and then teach you how to operationalize it and invest in it. We measure assets and liabilities that are difficult to see, thereby generating true equity. Red Helicopter was born from the realization that relationship building and storytelling are a lifelong learning journey, for organizations and for individuals. This journey is about balancing money, life, and joy to create real and sustainable value. Our way and philosophy generate equity for all stakeholders, in every sense of the word.