The Outdoor Industries Association (OIA) CIC is a non-profit membership organisation that provides advocacy, representation, promotion, leadership and the opportunity for the outdoor recreational industries, to unite with a single common voice. It represents companies that provide products and services for the Outdoor Recreation industry, retailers that sell those products and services, NGO’s, NGBs and any other organisation that works in the Outdoor Recreation sector in the UK. Its mission is to ‘Engage, Represent and Promote the Outdoor Recreation Industries’ with a long term vision to ‘Get More People Active Outdoors’.