We got our name from the classic Herman Melville novel, Moby Dick, and the quest for the white whale. "White Tale" is a play on words: white, from Moby Dick the white whale himself, and tale because we're inspired by the tales of our coffee and of literature. We hope to create a community of adventure-seekers who love hearing, reading, and creating stories! We specialize in premium coffee subscriptions that are tailored to your taste and coffee style. Like a specific style of roast? Drink more coffee than the average bear? Don't worry, we've got you covered. Enjoy our coffee and join our story-loving community, where we have fun book talk and author readings over cups of premium brews.