Core Purpose Our core purpose is to provide Western Michigan with the foremost of world class strategic real estate services. It is our desire to be considered the local West Michigan hometown specialists. Vision To be different from the typical "salesperson" you've known. Trust, Commitment, Accountability -- We employ Old Fashioned Values, promised and practiced daily in the Family, daily in the Real Estate Market. From our caring, honest handshake, to our state of the art technology. We combine old fashioned relationships with leading edge technology -- WE UNDERSTAND Grand Rapids Real Estate.