Allure - The impulse to lure With an impulse to majestically lure, Allure creates timeless treasures that reveal and celebrate 925 sterling silver jewellery. We believe jewellery is just the tangible expression of something much greater we are creating. Our vision is to provide our customers the exquisite range of jewellery at best of prices. Our Jewellery is skillfully designed bringing the poetic vision to life. From selecting the finest gemstones to crafting these exceptional pieces, the talented hands unpin creativity and modernity with tradition and trust.