The Manolo Gelato took birth on June 16, 2007; its a Scandinavian Brand which introduced Real fruits Gelato 1st time in Pakistan. Gelato is an Italian word used for soft ice creams and frozen desserts. The history of Gelato goes back to frozen desserts which were served in ancient Rome and Egypt; where it was made with the help of ice and snow brought down from mountain tops and preserved below ground. Two types of Gelatos are commonly eaten worldwide; Milk gelato and Sorbet Gelato. Milk Gelato is made with milk and almost no cream yet it has a very creamy taste, mainly because unlike ice-creams it contains no air at all. Milk gelato falls somewhere between the category of ice-cream and soft-serve. Whereas Sorbet Gelato is a frozen dessert which is made from fruits, herb flavors and contains no milk which makes it light in texture. The story of Manolo goes back to 16 June 2007 in Copenhagen, Denmark when creamy and tempting Manolo took birth. Manolo introduced Gelato for the first time in Nordic market; where people had never tasted it before. This innovative product synchronized with the taste buds of people and it was widely accepted. With their philosophy of high quality and low fat Manolo team managed to melt hearts of people. The journey of Manolo started in 2007 and within a short time span of five years, Manolo transformed into a well-known and well-loved brand.