Principia is a leading research and consulting firm focused exclusively on the building materials and construction industry. For over 25 years, we've helped companies grow faster and more profitable by providing high quality data, analytics, and insights. Consulting For senior management at building materials companies seeking fresh insight or sharper strategies, Principia offers a principal-to-principal consulting experience. This approach ensures discussion and insight of the very highest level. By engaging Principia, senior executives will not only have a much clearer picture of their company and the market, they will also know––with great confidence––how to accelerate their initiatives to reach their business goals. Principia’s work produces actionable results for clients seeking to grow revenue, market share, and profit margin. Principia clientele includes leaders in the product categories and industry segments we serve. Research The foundation of Principia is research: precise data gathering and penetrating analysis that form the cornerstone of good business decisions. Since 1995, companies in the building materials and construction industry have trusted Principia’s research to better understand their markets and customers, strengthen market insights, refine sales and marketing strategy, increase competitive advantages, and help drive profitable growth to new levels. In short, to deliver results. Tangible, quantifiable results.