Synqera is an innovative technology company founded in 2010 by Russia’s most respected technology entrepreneur, Kirill Gorynya. With his team of developers, led by start-up specialist Filipp Shubin, the company’s first product, Interactive customer display enabled for payment - Simplate, was launched to the European market in November 2012, at the CARTES exhibition in Paris, France and to the US Market at the National Retail Federation’s 2013 Annual Convention & EXPO. Synqera provides a new model for real-time business-to-customer media communication, allowing brands and retailers to capture attention through hyper-personalized communications. By transforming big data, including facial recognition, in to integrated rich media, the company is able to create hyper-personalized, interactive messages through its proprietary scenario-generation engine. Synqera’s communications model intuitively creates messages based on the preferences, demographics and behavior of the customer. It can act as an in-store advertisement, which brands or partners can utilize to run live promotions and campaigns.