Welcome to Bensouda Consulting. We are a management consultancy based in Dubai, in the United Arab Emirates and our specialisation is in assisting our clients reflect their brand effectively through their staff and operations, in order to improve performance. We do this through a people and process approach. The people aspect constitutes engaging staff with the brand proposition and core company values. The process component is through establishing distinguished standards of sales and service and identifying improvements to the customer experience. Essentially our consulting involves developing the human elements and the processes that impact operations, competitive advantage and results. Moreover our strengths evidence themselves across industries, from banking to retail trade, in functions ranging from support and administration to front line sales and relationship management. Many of our offerings are tailor-made to meet our clients’ particular needs. Do not hesitate to contact us with any questions that you may have. Our doors are always open.