PRAEFERRE is a data suite to enable individuals to manage their data privacy and sharing preferences through a single digital avatar, which will also enable them to gain financial benefit if they have given permission for commercial use of their data. It would allow businesses to enhance their data governance mechanisms and enable them to reward customer loyalty by co-ordinating reciprocal offers with other companies. We aim to transform the world of data and internet security through innovation and personalisation to help local government and legislation authorities to incorporate better data governance framework. That would help both consumers and enterprises including SMEs and NGOs to contribute towards bigger objectives to make human lives better. At work we, embrace diversity and celebrate a global team of passionate people developing innovative technologies that help people and companies tackle real-world problems impacting global data ecosystems head-on. Follow us on twitter: https://twitter.com/praeferre Like our page on Facebook: https://www.facebook.com/praeferre/