UPSOUTH Media is a premium digital travel media platform based in Australia. We give high-value Chinese visitors personalized content and recommendations around local culture, food, accommodation, festivals and other activities in major cities and regional towns in Australia. The success of UPSOUTH Media is not only because of its bespoke content which has attracted many readers who value quality and an authentic Australian experience, but also because of our competence in leveraging the Chinese online travel community via multiple Chinese social media channels to offer customised destination recommendations to readers, especially individual travellers. We cover Australia nationwide and with a focus on recommending boutique business. Website is www.upsouth.cn