From September 2022 the Dublin Conversations is kickstarting a global conversation - how can we enable anyone working in the communications industries - and beyond - to be fitter for purpose at the junction of stoppable bad and unstoppable good? Using the ‘Dublin Window’, a framework of critical thinking that enables you to overcome the silos of existing thinking, you can unlearn ideas such as ‘advertising’, ‘communications’, ‘journalism’, ‘marketing’, or public relations’ and more. By stepping outside of them, you either revitalize their purpose or replace them with better ideas. We will be providing perhaps the largest free toolkit, with over 34 tools that bridge new thinking into practice. We will be offering free training materials in our DIY Discover Your Purpose and Tackling Fake Purpose programmes, along with four Green Papers, a new Dictionary, and free events. We are recording 231* Conversations with people like you to go through the ‘5 Steps to the Dublin Window’ recording what you like/don’t like. (*231 is the number of correspondents Charles Darwin maintained while developing his theory of evolution - it’s a great back story and stretch goal for us.) From the resulting conversations we can grow a new generation of transformed practice, enabling the communications industries to do their jobs better, and be more purposeful in rising to society’s challenges of growing distrust, division and failure to tackle the climate crisis and more. Together we can co-create and co-produce a better place to be. The new emergent thinking will be curated at our #ConversationsFest in Sligo, Ireland in May 2023 to create a legacy of a more purposeful Comms industry. We all need the equivalent of a trusted intelligent friend for an insightful, inspiring, and purposeful conversation to grow our collective wisdom for a fitter, more purposeful future. Join the Conversation when we launch in September.