Avena recognizes the growing need for quality health products. As disease rates soar and illness sweeps the globe, you want choices; the ability to take your health into your own hands. Especially if you’re in ill health, choosing your own, well-informed path to wellness is of paramount importance. Avena Originals began as a small, family-owned business in 1991, but we’ve grown and become a leader in the wellness industry. From day one, we set out to give our customers the most active and dynamic products plus exceptional support. We serve you with honesty, integrity and quality. With these as our fundamental principles, Avena Originals has blossomed into the powerhouse it is today. Vibrant health is natural. It should be simple. Keeping your body healthy doesn’t require a degree. You can take charge and make it happen. We can help! While no one product or magic pill will heal everything instantly, Avena’s products approach wellness holistically.