Trupath identifies, blocks, and categorizes invalid traffic, click fraud, impression fraud, and non-human traffic. With advanced algorithms and a team of data analysts offering a combined 40 years' experience fighting bots, we illuminate the path to consumers while blocking the intrusion of non-human impressions. Our data scientists come from some of the oldest and most respected anti-virus and traffic validation companies, working together to create a new approach to targeting ad fraud. This new open platform was created with an eye towards transparency, and therefore we proactively share our blacklist with our competitors, clients, and publishers.