PEOPLE BASED MARKETING - DATA that makes CENTs Through a partnership with several media partners, we can place permanent tracking on real people. Throughout several years, we have grown our system to tracking 250 million people online, cataloging 50 billion daily online activities. By calculating this information through our algorithms, we can now spot specific people that have online traffic and interest in buying. These are specific people, not just random website traffic numbers. We are tracking what websites they visit, every single one. We then collect their information and present them with ads directly through social and search platforms. But we are targeting only a few hundred people versus the thousands and tens of thousands of people you normally advertise to. This smaller group is cheaper to reach and much more likely to become a customer.