Linkstorm, now rebranded "VideoStorm" after its flagship product, is a creative-led, data-fed digital marketing solution which transforms passive “video ad content” into a truly interactive experience. Our platform is designed to engage with creative, inform through data, and drive sales. It works across Display, Mobile, CTV/OTT, and even Linear Broadcast TV (via a unique, patented QR Code application). As a Data-Capture platform, it captures highly-granular 1st-party data about the consumer's interests and intentions - which is both valuable at the audience level, and at the individual person level where it can be used for ultra-precise retargeting. More detail: VideoStorm offers 25 or more easy-to-understand, clickable menu choices through a cascading user interface, enabling the customer to choose their own journey directly to the product or transaction they want. They can even purchase directly within the ad - a feature we call "Ad-to-Cart" (pun intended!). Because the ads contains 25+ menu choices (150+ in the case of Display Ads), they capture ultra-precise data regarding the customer's interests, because we're tracking every aspect of their interaction with the ad. That data is not only highly granular, but also highly accurate and reliable, because it represents 1st-party data documenting the customer's self-declared intent. This data can be further used to dynamically optimize the ad itself, so that upon future viewings, the ad is automatically customized even more precisely around the customer's self-declared interest. Customers include IKEA, Mars, Texas Instruments and many others, as well as nearly all of the major ad agencies. For live examples please visit https://www.videostorm.com/demos/ or email [email protected].