Golden Gate Consulting assists companies to accelerate the uptake of their current and future products within their target market(s). We utilize the levers of product management (Pragmatic Marketing's discipline), sales and marketing (leveraging Account Based Marketing and Touchpoint Management - two disciplines that recognize that marketing is no longer effective when executed within the silo of a marketing department). The reason behind disciplined product management is, ultimately, to enable development expenditures to be more effective. More specifically, the product management discipline is the process by which companies develop marketplace-desired products and then optimize their launch and channel into the market. Holistic marketing leverages the whole company as a brand-creation vehicle - rather than depending on one or more individuals in a marketing department. Holistic or "Touchpoint" marketing is THE way to generate effective returns from a given marketing budget.