I have enjoyed 20 years’ experience in the entertainment and advertising industries, leading campaigns for the world’s most recognisable brands as a Creative Director and Executive Producer of award-winning content. As creative director at Universal Music and founding partner of Nice & Polite Limited / The Marketing Group PLC I have lead creative output that has been viewed billions of times across the globe and managed the development and growth of businesses from start-up to IPO. I have worked with globally recognised clients as diverse as the Apple, Adidas, Vodafone, Amazon, Samsung, and agencies such as Johannes Leonardo, Mother, BBH, Grey and Global Entertainment to name but a few. My creative consultancy delivers this experience and knowledge directly to my clients, providing honest, direct advice on how best to connect a product with the consumer.