Adapt helps companies apply a new way of thinking about data – to build trust, surface new user insights and drive social change. ----- Today’s businesses collect more customer data than ever before. Yet few have tapped the full potential of data – to build trust with customers and policy makers, develop new products and services, and make the world a better place. Meanwhile, public concern about the exploitation of data is growing. Governments and policy makers are looking to the private sector for data and data experts to help guide decisions. Who owns, controls, and benefits from data has become one of the most important policy issues of our time. At Adapt, we help companies rethink their relationship with data, building partnerships that benefit everyone. ----- We help companies to: Build trust – by establishing a responsible and compliant approach to data collection and management. Surface new user insights – by uncovering unique customer insights to unlock the full commercial value of data that also benefits the customer. Drive social change – by understanding and navigating opportunities to share data and maximize social impact.