Relentless pursuit of the active lifestyle, scarcity of clean water, environmental destruction and distribution of wealth may seem disparate issues. However, their relationship became my passion and resulted in the LIF Flasq™ (a lifetime guaranteed Living Product™), the creation of the economic principle of Redistributive Consumerism™, and its means of distribution – Life Is Fluid® (LIF®). LIFE IS FLUID® is not just a company – it is an environmental steward, a redistributive mechanism, and a lifestyle. We will Create Waves and affect the desired outcome – a significant decrease in the number of single use plastic bottles littering our landfills and oceans, a more effective distribution of health and wealth and a commitment to making sure Life Is Fluid®. The spending power of loyal consumers can effect exceptional change when properly distributed. LIFE IS FLUID® has been designed from day one to merge the philanthropic goal of more effective redistribution with the profit maximization strategies of Consumer driven brands. Patented products, economic focus and marketing expertise provide us the means and the medium requisite to effectively communicate our message. Branding expertise, in-depth understanding of our core markets and socially responsible strategies ensure that our message is clearly conveyed and individuals feel empowered to truly effect change. In any moment of decision, the best thing you can do is the right thing, the next best thing is the wrong thing, and the worst thing you can do is nothing. 
 Theodore Roosevelt TOGETHER WE WILL CREATE WAVES