Marksman Academy of Health Sciences (MAHS), a brain child of MarksMan Healthcare Communications Pvt. Ltd, is an integrated platform with all the brilliance brought together at one place to tailor your skills in health economics and outcomes research. We at MAHS realise the importance of HEOR as a crucial driving force behind any pharma/med-tech company that needs a global advantage. MAHS is your window to the advanced careers in health economics, which is constantly evolving and being adopted by the leaders in pharma industries worldwide. With a surge in access and exploitation of healthcare, resources have become more confined, and prioritization in healthcare has become inevitable. Health Economics and Outcomes Research (HEOR) is a discipline, which complements conventional clinical development data to guide decision makers regarding patient access services. It establishes efficacy of the product or service, compares its effectiveness to other interventions and considers its incremental cost efficiency. HEOR is an increasingly important domain, as rising healthcare costs continue to challenge the global economy and despite evidence that additional spending is not associated with increased value in outcomes, costs or quality. No matter whether you are a student or a graduate, exploring to tackle a thriving career in an industry or a multi-national pharma enterprise, this certification programme is your preliminary requisite to enhance your knowledge and skills in the field of HEOR. The course contains 5 modules (with 10 chapters each): Module I – Health Economics and Outcomes Research Module 2 – Health Technology Assessment and Real World Evidence Module 3 – Patient Reported Outcomes Module 4 – Simulation and Modelling Module 5 – Pricing, Reimbursement and Market Access