We are a brand activations company for the telecom industry which reaches villages, informal settlements, townships, and rural areas with experiential marketing campaigns. To generate awareness, we distribute for the networks and roll out initiatives aimed towards increasing customer convenience and empowering communities by giving them access to pre-paid sim cards and affordable data which is vital to connectivity. The campaigns that we develop, also inform these markets about convenient methods of payment and value-added services enabling them to experience all these features at their doorstep. Some of our activation initiatives include introducing bundle offers such offers by introducing the pairing of handsets and sim cards to reach the remote sectors of different regional touch points during community festivals and the like. The prime objective of our campaigns is to explain to the target audience how to use a mobile and the advantages of mobility. Our work involves bringing in activities such as road shows, street shows and interactive games in order to engage the consumers. In our distribution we use tools such as providing free re-charge/data/Wi-Fi vouchers to promote simcard-handset bundle offers.