The sports market offers many opportunities to engage in communications - and in ever shorter intervals, new buzzwords such as influencer marketing, Virtual Reality (VR) or Augmented Reality (AR) determine the dialogue. In addition, completely new platforms like eSports addressing attractive target groups are establishing themselves. In combination with an increasing professionalization across the industry and the ever growing range of formats and channels, this is not only becoming a veritable challenge for consumers. Especially for companies the need for know-how, networks and strategic approaches is increasing.  BAM! Sponsoring is a communications consultancy that independently supports companies during the acquisition of sports sponsorships or in the realignment of their sponsoring strategy, striving to improve engagements based on strategic objectives. The BAM! Independent Sponsoring Consultancy not only helps you to identify the most suited platforms in sports to best achieve your individual goals, but also supports the conception, the acquisition of appropriate rights and the content planning of activation campaigns as well as the search for suitable partners for their implementation.