GĒR is a sports media platform that connects athletes, brands and sports enthusiasts. A platform for people all over the world to connect over elements vital to their athletic success: apparel, equipment, and necessities. We affectionately refer to that as GĒR. It was conceived to unify all amateurs, brands and professionals alike through the gear they use everyday.  They engage, share, discuss and compare the gear they wear and use through Digital Lockers on their Profile. GĒR is more than a network. It’s a movement promoting respect, inclusivity and encouragement regardless of the sport you play or how well you play it.