Calgary is home to vibrant festivals, unique sporting events and a thriving arts culture. And it’s a city we are proud to call home. It welcomes millions of visitors every year and invites many more with its unique combination of tradition, innovation and natural beauty. But that doesn’t happen by accident. We are the Calgary Hotel Association (CHA), and we are dedicated to championing the growth of Calgary’s tourism industry through advocacy, investment and collaboration. As the stewards of the Destination Marketing Fund (DMF), we engage with DMF member hotels and our stakeholders to promote Calgary as a destination of choice for travel trade, sports and cultural events, meetings, and conventions. Since inception, we have invested over $90MM into the tourism industry.