crumbl’s mission is to revolutionize the content ecosystem by bringing together all the parties involved to improve the existing system with the help of blockchain technology. crumbl is a marketplace where content creators, news portals, advertisers and influencers can offer and call up content, advertising space and digital reach in one central location. In essence, news portals have the possibility for the first time to close their content gaps without risk by publishing suitable content offered by content creators. The advertising revenue obtained through the publication is split between the news portal and the content creator. On the other hand, readers are urged and encouraged to join crumbl through engagement incentives. Their involvement allows their interests to be evaluated so that they need only be shown advertisements that are relevant to them.