The Rounds is the secure collaboration network modern healthcare professionals trust to improve healthcare outcomes. Physicians and HCPs join The Rounds to connect with peers and experts across therapeutic areas in a secure environment. Business at The Rounds: The Rounds provides a free platform for all healthcare professionals by generating revenue from the life sciences industry which strives to reach medical decision-makers with relevant product information. Since its creation in 2012, The Rounds has positioned itself as a Canadian market leader and forged industry relationships with national governing bodies including the Pharmaceutical Advertising Advisory Board (PAAB) and Innovative Medicines Canada (IMC).