On the 27-th of August in 2008 NGO "Etnovyr" was founded. Its activity started with the same named international folklore festival in Lviv. In 2008 NGO became a full member of CIOFF (International Council of Organizations of Folklore Festivals and Folk Arts), and since 2010 a member of IOV (International Organization of Folk Art). The NGO is the only organization in Ukraine is a member of IOV. Both CIOFF and IOV operate under the patronage of UNESCO. Since its foundation organization realized a lot of programs and projects, art and cultural events. NGO "Etnovyr" is the founder and organizer of international tourism congress "Win with Lion." Due to theactive work of the NGO "Etnovyr" Lviv in 2010 became the only city among ukrainian cities member of the International Tourist Association «European Cities Marketing». The main activities of the NGO "Etnovyr" - The protection and promotion of cultural heritage of Ukraine - Development of nishe tourism in Lviv and in the whole Ukraine - Formation of a common tourist image, including to the football championship Euro-2012; - Creating a positive image of Ukraine as a tourist country and the intensification, promotion, national tourist product both in domestic and international tourism market - Improvement and maximum use of the Lviv tourist potential