In 2016, Tokyo began experiencing unprecedented global attention. We won the Olympics and the Rugby World Cup and saw a record-breaking influx of tourists. Efforts to capitalize on this newfound interest came from every direction. Yet each attempt to 'brand' Tokyo and to communicate its unique charms fell flat, feeling out of touch with the reality on the ground. So founders Yoshi Sasaki and Chace Fedor took it upon themselves to create a lifestyle and culture communications platform. poweredby.tokyo's mission is to democratize this effort by consolidating Tokyo's collective consciousness and uniting those who are pushing the city's culture forward. Through brands and creators alike, we hope to better connect with audiences and build loyalty and engagement through unrivaled passion and sincerity. We are a platform that helps brands, organizations and local creative communities maximize their project’s potential in Tokyo by crafting creative, integrated content and offer diverse, hyper-local insight in consulting and brand positioning. We create compelling content and strategy that moves and inspires. By us. For us.