Pure Bridal features a well-edited collection of wedding gowns from the industries top designers. By hand selecting each gown and analyzing it's style prior to it’s arrival to our boutique, we are able to find amazing designs for every budget and body shape. We believe that every bride deserves to have a fun and memorable experience when finding their perfect wedding dress! Pure Bridal offers a generous collection of bridesmaids dresses with a unique blend of styles and fabrics. Our consultants are professional stylists dedicated to helping you find the perfect wedding attire, regardless of your body shape or size! Our well-edited collections cater to stylish, unique and Pinterest-addicted bride. Pure Bridal invites you to come to Ames to experience our fresh approach to the bridal industry while shopping for your dream bridal gown and fashion forward accessories.