Equitable Investors believes markets are inefficient and the greatest opportunities to generate significant returns from equity investments are through the pursuit of attractively-priced investments in businesses with strong growth prospects and/or strategic value. Successful investment in businesses requires diligent research and analysis of each business, its key people, its industry, its opportunities and its risks. It also requires ongoing, disciplined and patient re-evaluation. We believe it is in shareholders' best interests to actively seek to contribute to value creation and maximisation. We are advocates for our investors and for our investments.