VISION We trust businesses and individuals to make the best decisions for society and environment, once they see it’s possible. MISSION We showcase how it’s possible. • (think) enough. is a directory connecting individuals to ‘for-purpose’ businesses. • (think) enough. is a framework highlighting how for-purpose businesses operate and their impact. • (think) enough. is a community supporting these businesses, holding them accountable and driving global economic change. OUR PHILOSOPHY "We look for the purpose-driven" We celebrate businesses who put their mission at the centre of operations, just as we do. We are looking for those who value purpose as much as profit (if not more!). "We praise transparency" We believe businesses should be responsible for, and transparent about, their impact. That’s why the (think) enough. platform is only populated by businesses willing to open up and show us what goes on in the background and on the inside. "We highlight positivity" We focus on positivity and urge anyone on our platform to do the same. There are some great organisations that call out bad behaviour, naming and shaming is an important part of the conversation, but it’s not our space... we focus on highlighting what good business looks like. "We do enough" We are here to help, support and build enthusiasm about doing enough - celebrating all steps towards a more just and sustainable world. We believe that a little change from all of us would be enough to start the shift to a new, kinder economy.