helwé is the first Lebanese skincare brand, a brand of natural skincare products. Our mission is to encourage Lebanese production and promote Lebanese's biodiversity. Our concept rests on four main pillars: the layering routine, suitable products for each skin, natural and high performant ingredients, and sustainability. helwé is a clean beauty brand. Products are based on natural and biodegradable ingredients from the Mediterranean area and on a large quantity of active ingredients. Our packaging are recycled, recyclable, refillable and reused. We stand for transparency and respect to nature and our health. The layering routine is a concept that consists in applying on your face successive layers of care products, after a twofold cleaning of your skin. Daily treatments are personalized and elaborated for every type of skin.