The SavvyMom Group is the largest provider of Canadian content targeted to Canadian moms, reaching over 5 million unique visitors monthly. Properties include SavvyMom.ca, UrbanMoms.ca, BabyPost.com and RecipeGeek.com, influential local and national email newsletter editions, and the largest parenting blog network in Canada, the SavvyMom Collective. Founded in 2005 by Sarah Morgenstern and Minnow Hamilton and now wholly owned by Ideon Media, SavvyMom is the cornerstone of the The SavvyMom Group. The SavvyMom Group's innovative suite of advertising and sponsorship opportunities, deep experience in content marketing and native advertising, and extensive reach offer advertisers wishing to reach the Canadian mom market a range of online and social media-based advertising solutions for any campaign objective.