The Pure Silver initiative is a sustainability initiative, spearheaded by Fresnillo plc, the world’s #1 silver producer. It is designed to ensure the provision of clean, safe water to local communities. We deploy a range of technologies, from age-old practices such as rainwater harvesting, to the very latest, silver-based water disinfecting systems, that utilize silver’s natural, antibacterial properties, to provide clean water where it’s needed.