How we’re raising the bar. We learned a lesson from Mom and Pop, and it’s this: If you want something done right, you do it yourself. So that’s exactly what we went out and did. We created Raise American, where we’ve raised the bar so high on beef, we can’t even see the bar anymore. It’s floating somewhere up in the stratosphere. But back here on the ground, you can be sure Raise American is supplying you with the real deal: 100% organic. 100% grass-fed. 100% American. 100% friendly to our planet. We’ve have literally and figuratively raised the steaks!