Every successful innovation serves a human need. Therefore, we at DE3P focus on humans and see them as creators and users of innovation. From this human perspective, we find the opportunities in the usual and extract the meaningful from the possible. Based on more than 25 years of experience in innovation, DE3P operates with a clear methodology. At the very heart of our innovation process is what we call the Basic Human Needs System. It includes 77 human needs in 5 categories.