Founded in 2009, Lead2Revenue (L2R) is a professional services firm that helps technology companies reach their sales goals faster. For nearly a decade, L2R has specialized in assessing, planning, developing, and executing custom lead generation programs. We provide clients the strategic and tactical resources required to successfully engage decision-level contacts within SMB and Fortune 500 companies. Our core focus is to provide more selling opportunities to clients by researching, pursuing, engaging, and qualifying decision-makers within a set of their strategic target accounts. We work with our client colleagues to create and execute a workable, repeatable, and scalable sales pipeline optimization program. Our proprietary approach has delivered results for dozens of emerging technology companies as well as some of the world’s most established brands including Autodesk, GE Lighting, NASDAQ, and others.